Hotels nowadays needs to keep abreast of new social media features in an increasingly digital world. So here's a Revinate article we found explaining three ways your hotel can use Facebook 360 photos. 

The way hoteliers present themselves and interact with their guests and prospective guests is very important. It is crucial to have a voice and presence as your guests are looking for information about your hotels and upcoming trips. Social media such as Facebook gives a platform for such interaction.

So here is the latest way to make the most out of Facebook’s features: use Facebook’s new 360 photos. With it you can capture photos that are more inviting than the flat traditional photo, especially on a mobile. ‘A 360 photo allows you to see the photo from every angle including above, below, behind and next to you, allowing you to create an immersive experience for fans on your Facebook page’, writes Carolyn Murphy on Revinate.

So here are three ways to use Facebook 360 photos:

1. Show off unique features at your hotel

Does your hotel have a unique pool with a swim-up bar or a great view from a rooftop deck or other impressive features? Show it off with an immersive 360 photo, so guests can get first-person perspective.

2. Post real-time experiences to support live events

If your hotel has a space for events like concerts, golf tournaments, and more, you can use a 360 photo to give your fans a look from inside the event or behind-the-scenes.

By sharing a Facebook 360 photo, you give fans the opportunity to experience pieces of your event. If viewers are interested and want to attend, they now have a better understanding of what to expect.

3. Share landmarks in your area

Travellers don’t usually start with a hotel booking when planning a trip. In fact 82% of leisure travellers haven’t chosen the accommodation provider they will book with when they first start thinking about a trip. This gives you the chance to inspire your audience and show off the unique attractions around your hotel, such as local hot spots, historic spaces, or public art installations.

 

On social media, it’s all about sharing visually engaging content that is valuable to your guests and followers. 360 photos provides a great way to story-tell on Facebook about your hotel.

To read the source article, click here.

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