We found a very interesting article, ‘Branding for the senses: A worthy investment’ on hotelmanagement.net that we thought would be good to share with you.
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We probably never pay attention to the leftover soap bars we leave behind when we check-out of hotel suites. Well, one company does, here's a quick video explaining what they do...
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Ryanair claims the partnership with Booking.com will offer customers the ‘best price guaranteed’ with over 550,000 hotels and accommodation to choose from.
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If AirBnB is for the well prepared, Overnight is for the opposite. Quoting directly from their App description in the iTunes store: "Overnight is for Tonight. Live on your own schedule and book same-day stays with local hosts. That's Overnight, and we're perfect for those who crave adventure and freedom in life - like you. Go explore, stay Overnight." In a nutshell - same day, overnight accommodation.
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You may have seen an article we posted last week about a 150 year old dutch jail that had been turned into luxury accomodation with a quirky twist, and of course the story to go with it and tell every guest. These stories allow guests to invest themselves more deeply in having an accomodation experience, rather than just booking a bed.
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Mobile devices are now extremely popular and technology is only expanding. That means that digital marketing, still a relatively young and swiftly-growing field, is rapidly growing and changing along with it. Net Affinity have put some serious thought into what the New Year has brought to the online landscape.
Here are their predictions...
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Net Affinity’s booking engine processes and analyses tons of bookings every day. Looking at that data, they realised they’re sitting on a whole lot of information on booking patterns for independent hotels: the pile of gold beneath the mountain of numbers. So, they decided to do a little digging. Today, they are sharing, the most interesting booking patterns of the last quarter of a million bookings to go through their booking engine.
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