So what do guest want? All you can eat breakfast, free wifi? Heres a interesting article along with an infographic we found on the web which puts together data on what guests truely want included with their hotel experience.
The average stay at a hotel is not what it used to be. The promise of valet parking and concierge services are outdated luxuries that the modern day traveler no longer finds important when choosing a hotel. With the constant growth in globalization and technology, guests are attracted most to a pleasant experience where they can be not only comfortable, but connected. In order for hoteliers to reach more of their consumers, it’s important to know how guests are starting their hotel search online and what preferences help them decide where they want to stay.
When it comes to searching for a hotel, there are a few keyword suggestions leading the pack in search engine optimization and pays per click (Wordstream.com). After looking through the top ten keywords, it is clear that most guests have cost in mind during their hotel search. More specifically, customers are using keywords such as “hotel deals”, “hotel cheap”, and “hotel discount”.
Location also plays a large role in the hotel search process. Charleston, New Orleans, Savannah, San Francisco, and Chicago were rated the top 5 most visited cities in the U.S last year (Travelandleisure.com). People are more frequently searching and visiting these large cities because of their star appeal.
So, what else are today’s travelers looking for when choosing a hotel? Hotels.com surveyed 1000 travelers from around the globe and here are the results.
Most Popular Hotel Amenities
- Complimentary Breakfast
- Free wifi/ Internet
- 24 hour front desk service