Here's a great bit of marketing advice from an Accomnews.com article - sell the emotion, not the product.
“In the factory, we make cosmetics. In the store, we sell hope,” famously said Charles Revson, the founder of Revlon Cosmetics.
It’s hard work selling rooms each night, but rather than getting caught up in a barrage of daily marketing tasks, one should wonder, how can we effectively sell? As Revson implied, rather than sell the physical product, sell a “creator of emotion”.
The most successful marketers know that what you sell is NOT what you should market. So don’t get caught up in selling your rooms, your restaurant, your spa or any of your travel awards, rather focus on the emotional benefit that a stay at your hotel will bring. Example, Revlon sells makeup, but they market hope for women wanting to look their best. While, Disney sells tickets to a huge theme park, but they market family togetherness and joy.
So think about the feelings that would come out of staying at your property. Is it precious time with friends and family? A place to rekindle romance? So forget about the rational hotel features and emphasise how your guests will feel.
To read the source article, click here.