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Google may have just become your Hotel's best friend

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Google may have just become your Hotel's best friend

Recent changes at Google mean consumers no longer have to leave Google to book a hotel – bookings can be made right on the Google site via Google Instant Booking.

  • The bookings are made directly to the hotel, and the hotel owns the customer relationship – not the OTA,
  • The bookings are made on a commission model – generally more favorable terms that the OTA’s merchant model,
  • Hotels can get exposure in Google Hotel Ads on a pay for performance basis – not a cost per click (CPC) basis.

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