Let's start by stating this is nothing new. Easyjet has had the same partnership with Booking.com for two years now, however Ryanair think they have an edge over Easyjet with their larger flight network - more destinations means more places to book a Hotel.
What the new partnership does is allow Ryanair customers to book accommodation at more than half a million hotels through Booking.com whilst booking a flight via Ryanair’s website. This at least brings the playing field level with Easyjet, who have allowed Hotel bookings via Booking.com through their website for the last two years.
Ryanair claims the partnership with Booking.com will offer customers the ‘best price guaranteed’ with over 550,000 hotels and accommodation to choose from.
Now in its second year, Ryanair's ‘Always Getting Better’ programme has seen the launch of a redesigned website, an app with mobile boarding passes, business seating and a softened stance on baggage charges and booking conditions. This additional partnership is another step towards improving the brand, after years of complaints about surcharges and poor customer service.