The Netherlands has an odd problem on its hands: The country is so safe, it doesn't need all of its prisons anymore. Within the last decade, roughly 25 have closed down or are expected to close in the coming years. With all the empty cells this has opened up a lot of potential space for luxury hotel rooms just like at the Het Arresthuis.
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There is increasing pressure on availability of leisure time that is driving the desire for unique and personalised experiences. Guests constantly want connectivity and stories to tell friends about their ‘individualised’ experiences. This means the accommodation guest of the future will be able to tailor every aspect of their experience including technology, hotel services, the look of the bedroom, the activities, pricing and communications. The challenge for hotels is to understand and act upon these evolving requirements.