Posts tagged Hotel Software
Direct Bookings - Why and How

This article was written for a double page spread in AMG NZ. Have a read below and check it out in the latest issue of AMG.

Recently I was talking with one of our clients, yes we do that, about bringing guests to their website to book and bringing them back the next time as well. The discussion was around the cost of OTA bookings, but he made a statement that really got my attention. 

He said “It’s not so much the cost of the OTA’s as the fact that we don’t hold the Guest relationship, they do.”

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An excellent HospitalityNZ article on the future of accomodation

There is increasing pressure on availability of leisure time that is driving the desire for unique and personalised experiences. Guests constantly want connectivity and stories to tell friends about their ‘individualised’ experiences. This means the accommodation guest of the future will be able to tailor every aspect of their experience including technology, hotel services, the look of the bedroom, the activities, pricing and communications. The challenge for hotels is to understand and act upon these evolving requirements.

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