This article was written for a double page spread in AMG NZ. Have a read below and check it out in the latest issue of AMG.
Recently I was talking with one of our clients, yes we do that, about bringing guests to their website to book and bringing them back the next time as well. The discussion was around the cost of OTA bookings, but he made a statement that really got my attention.
He said “It’s not so much the cost of the OTA’s as the fact that we don’t hold the Guest relationship, they do.”