When we refreshed the Clarity brand last year, we looked at ways of getting the new, distinctive and bold branding out into public awareness. One of the opportunities was through my passion, yacht racing.
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There is increasing pressure on availability of leisure time that is driving the desire for unique and personalised experiences. Guests constantly want connectivity and stories to tell friends about their ‘individualised’ experiences. This means the accommodation guest of the future will be able to tailor every aspect of their experience including technology, hotel services, the look of the bedroom, the activities, pricing and communications. The challenge for hotels is to understand and act upon these evolving requirements.
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At Clarity we are honoured to have been chosen to provide our cloud hosted Hotel Manager and Central Manager systems. Managing Director Claire Davies says that “a key to the decision we made was the ability for Clarity to provide an off the shelf group management system”.
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This year has proved to be a golden summer for both holiday-makers and Auckland tourism industry operators.
Hotels have some weekends been full to overflowing through a surge of Australian arrivals and New Zealanders in the city for big events, especially during February.
Auckland Tourism Events and Economic Development (Ateed) tourism manager Jason Hill says hotel occupancy in February was up nearly 6 percentage points on the year before to 93.2 per cent.
"We've obviously had a huge events season this summer. Through certain nights there wasn't a bed to be had."
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Last year we identified the need to appoint someone to manage the roll-out and implementation of Clarity Software Systems for new clients, to manage the training we provide and to implement a new Clarity Customer Care program.
The focus of new client care, training for both new and existing clients and pro-active communication are keys in our Customer Care strategy. Planning and bringing these to reality is the role of our new Customer Care and Training Manager.
In searching for the right person for the role, we approached Gabriela Tavares.
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There is a business maxim I've found to be true that says "save costs and you save cents, increase revenue and you increase dollars". Integration between your Property Management System and your OTA's allows you to publish your availability in real-time rather than managing it manually and conservatively to prevent overbooking. You create the opportunity for every possible booking.
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