Not so long ago Māori tourism experiences were measured by a category called 'culture' along with museums and the like. In a satisfaction survey one of the questions asked was 'have you rowed a waka?'
Of course we know you don't row a waka, you paddle! One of the responses was (I) thought Māori lived in grass huts and wore grass skirts, so our images and the narrative used did little to feed the curiosity of potential manuhiri (visitors).
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